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10-week online eMarketing Course

Markeing through the Internet is becoming more and more important everyday. Learn the technique and benefits of eMarketing. Topics of the course:

What is eMarketing?
Why eMarketing?
Why do you need a web site?
Layout of your web site to attract attention
Market your web site address at any time and at any place where possible
You the Marketer, Your prospective, existing and past customers
Think global and make your site sell
Why would anyone buy from you
Techniques of eMarketing
Submission to search engines
Develop effective keywords
Meta-tags and page Title tags
Banner Design
Basic Rules for Building Banners
Banner Exchange Networks
Mutual links with other sites
Understand the head contents of your web pages
How does search engine work
Preparation for suitable titles, keywords and descriptions
The efficient use of newsletters
Create an email from an html page and to save a webpage-email as an html page for newsletter design
The power of external linking
e-book marketing
Using Directories
Using Message boards
Using guest books
Press Releases
List on what's Hot and cool sites
Chat rooms
Provision of articles and tutorials in your site
Direct Marketing
Affliate Programs
Understand the Obsticles and learn how to avoid
How to join relevant newsgroups and mailing lists to promote your web site
Effective use of signature file
Points to Remember on Posting Online Classified ads
Customer service and support
Understand the importance of word of mouth
Promotional partnerships
Surveys and polls
Tips on creating a successful eCommerce site that can sell

Cost: $US155 (US dollars) including course notes and lots of examples and exercises. You will have your own instructor whom you can ask as many questions as possible by email. You have the option of completing the course between 4 to 10 weeks.

Next online course (Ecourse) starting date:

Our next online course starting date is Monday 19 November 2012

Enquires or Enrolment:

Email: courses@expert.com.hk
or
Phone: + 61 3 9700 6260 (9am-5pm Australian Eastern time Monday to Friday)